|Company TradeMark: ||
Brand Sony Ericsson is the property of company Sony Ericsson Mobile Communications AB which represents
joint venture that has been created in 2001 by corporation Sony and company Ericsson AB on the equal rights.
Till 2001 year these companies were competitors in the mobile market, but in connection with difficulties at both
manufacturers they have been incorporated into one enterprise focused on release of mobile phones.
Trade mark Ericsson has taken place on behalf of the founder - Lars Magnus Ericsson which in 1876 has
organized "Electromechanical workshops LM Ericsson&Co", and brand Sony was work of experts
in marketing that have carried out not one sleepless night on searches of the name for the company. In fact before
renaming the company was called "Tokyo Telecommunications Engineering", and after the WW2 one mention of
Tokyo - capital of Japan (the basic opponent on this war) caused tearing away in Americans (the basic buyers of Japanese
electronics). Direct translation Sony not exist, this word derivative from latin "sonus"
("sound") and English "sonny". Such combination should show friendliness of a brand and its belonging
The central office of the company is located in Hammersmit, London. The research centers are located in Sweden, Japan,
China, USA and Great Britain. The total of employees is exceeded by 5000 person.
In 2001 Jan Wäreby
rarticipate in creation of company Sony Ericsson Mobile Communications, becomes executive vice-president of
corporation and heads service of sales and marketing.
The current President (since June, 22, 2004) is Miles Flint
Corporate Executive Vice President (since October, 25, 2006) is Anders Runevad
Sony Digital Telecommunication Network Company (50%)|
Ericsson Division Consumer Products (50%)|